Material: Luminescent Sofubi (Soft Vinyl)
Features: Rotatable head, magnetically attached mask
Size:height 8cm

Taotie is a unique fusion of a pig, a dragon, and a butterfly, always accompanied by a dragon bone mask. This mask grants him magical powers, and different masks bestow upon Zhulüe different identities! He rarely shows his true face to the world, only revealing his real appearance when indulging in food—complete with enthusiastic munching and chomping sounds

The name "HOTRU" derives from the Teochew dialect pronunciation of "鹤如" (Hèrú), meaning fun, cute, and interesting—a word full of childlike wonder and beauty. This concept is also one of the brand’s creative starting points, aiming to produce fun and playful toys that add beauty and joy to life.
Philosophy: Fun, interesting, conveying beauty, positivity and optimism, loving life.