Material: Body - Soft vinyl; Mask - Resin. (fox only)
Features: Rotatable head, magnetically attached mask.
Size: Height 6.5cm.

Longmi is a fusion of a cat and a Chinese dragon, who always carries a dragon bone mask. This mask grants Longmi magical powers, and different masks also bestow upon Longmi different identities!
The currently known masks are: Dragon, Rabbit, Fox, Split-Mouth, Lion Dance.

The name "HOTRU" derives from the Teochew dialect pronunciation of "鹤如" (Hèrú), meaning fun, cute, and interesting—a word full of childlike wonder and beauty. This concept is also one of the brand’s creative starting points, aiming to produce fun and playful toys that add beauty and joy to life.
Philosophy: Fun, interesting, conveying beauty, positivity and optimism, loving life.