PREORDER - ESTIMATED TO SHIP BY THE END OF Nov 2026

Material: Body - Soft vinyl; Mask - Resin.
Features: Rotatable head, magnetically attached mask.
Size: Height 7.5cm.

LoongMi is a hybrid creature blending a cat and the Chinese dragon. It carries a mystical ritual mask wherever it goes, which possesses magical powers. Different masks endow LoongMi with distinct identities.
The currently known masks are: Dragon, Rabbit, Fox, Split-Mouth, Lion Dance.

The name "HOTRU" derives from the Teochew dialect pronunciation of "鹤如" (Hèrú), meaning fun, cute, and interesting—a word full of childlike wonder and beauty. This concept is also one of the brand’s creative starting points, aiming to produce fun and playful toys that add beauty and joy to life.
Philosophy: Fun, interesting, conveying beauty, positivity and optimism, loving life.